Deutsche Telekom’s enterprise arm has launched its first joint product with as the operator unveiled a huge range of new products and services at CeBIT.

The Germany-based operator became a strategic partner for and a primary reseller for the cloud company’s CRM platform last July.

At the annual trade show, the two companies unveiled a customer experience solution for the automotive trade.

Customer Experience for Automotive is designed to help dealers better manage the customer experience as well as increase loyalty and potential revenue by allowing companies to “take consumers on a personalised journey”.

For example, an interactive showroom feature connects dealers, workshops and vehicles with prospective customers via the latter’s mobile phone.

Dealers can then send personalised offers to customers and analyse specific behaviour patterns.

DT also revealed the first product to be launched via Cisco’s Intercloud.

Intercloud, which launched in March last year, is Cisco’s attempt to build the world’s largest cloud network.

DT signed up last September, and has since been followed by BT, Proximus, Telecom Italia and Telefónica.

The operator said a managed hotspot that enables SMEs to access the internet will be available in the second quarter of this year.

Further, DT unveiled a range of new products that are available from its own private Telekom Cloud.

[Read more: T-Systems pushes for industry-wide digitisation with “Cloud of Things”]

For example, Managed Backup to the Cloud is an online backup solution with 500 GB storage capacity aimed at large SMEs.

DT also announced that users of Microsoft Office 365 will be able to encrypt their data both on its way into the cloud and in the cloud itself.

The offering will be provided by T-Systems subsidiary Multimedia Solutions and is based on a solution by CipherCloud, a startup company supported by DT.

The operator said companies have been reluctant to use the cloud so far due to privacy concerns.

Security was a recurring theme for many of the announcements.

With the launch of two separate solutions, DT claimed to offer SMEs “a level of security which only major corporations have been able to afford until today”.

First, Cyber Threat Detector is the entry-level solution that gathers, aggregates and visualises all log data generated by a specified firewall.

The detector then compares this data with information about current and past cyber attacks and their control structures. If the solution recognises communication patterns, it issues an alarm so that immediate steps can be taken.

Second, Cyber Defense enables SMEs to protect their networks and know-how from professional hackers in real time – without having to employ their own security experts. It is based on the Unified Security Management platform from AlienVault.

Another focus area for DT and T-Systems is helping businesses become more digital.

It unveiled five packages for SMEs: IP, Office, Hotspot Plug’n’Play, Industry 4.0 and MagentaEINS Business.

For example, the “IP Digitisation” package comes with a router, which combines the functions of a splitter, a DSL modem, a VPN router and a Wi-Fi access point in a single device to enables companies to migrate to IP-based communications.

The welter of new launches comes two months after DT announced a new structure at T-Systems that saw three new business units created in a bid to drive growth.

T-Systems saw sales decline 4.3 percent to €7.5 billion last year.

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