Anne Bouverot has stepped down as Director General of the GSMA, as the industry body announced a new commerce platform for the mobile industry. 

Bouverot, who will remain in her current post until 31 July this year, is to join France-based security solutions firm Morpho as CEO after four years at the GSMA.

Jon Fredrik Baksaas, Chairman of the GSMA and President and CEO of Telenor Group, said Bouverot had made a “significant impact” during her relatively short stint at the industry body, while praising her for her “exemplary leadership” while acting as Director General.

The GSMA said it has now begun the search for a new Director General and will be making an announcement regarding Bouverot’s successor “in due course.”

Bouverot commented: “Mobile is undeniably the most dynamic and rapidly evolving sector in technology today, creating significant opportunities for mobile operators and providing important socio-economic benefits for consumers and businesses around the world.”

“I am very proud of the progress that the GSMA has made in aligning with our members around key industry initiatives, driving forward important advocacy programmes and convening the broad mobile communications ecosystem at leading events such as Mobile World Congress.

“I want to thank the GSMA Board, our entire membership and, of course, the GSMA staff for their support over the last four years.”

Meanwhile, the industry body also launched an online commerce platform called the GSMA Marketplace.

It allows sellers to set up online storefronts and promote their products to buyers across the global telecoms industry.

The GSMA claimed the platform, which costs $1,500 (€1,400) a year for sellers but is free for buyers to use, will help foster new partnerships in the industry and allow telcos to more easily enter new markets.

It revealed that over 1,300 buyers and sellers from telecoms organisations had already signed up to GSMA Marketplace.

GSMA Chief Executive John Hoffman said the aim was to establish it as go-to trade platform within the mobile telco industry.

Hoffman commented: “Whether you are a buyer looking for greater innovation or better prices in your procurement of products or services, or a seller seeking to win new business and enter new markets, the GSMA Marketplace will let you browse, contact and connect with companies who can help you achieve your objectives.

“Our members asked us to set up the GSMA Marketplace and as an industry association we are in a unique position to attract buyers and sellers in telecoms from all over the world. We are focused on establishing it as the premier online destination to do business in the future.”

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