EE has launched a film offering in partnership with video-on-demand streaming service Wuaki.tv.
Customers of EE, Orange and T-Mobile in the UK will be able to watch one film a week for £1 on connected devices, including smartphones, tablets, laptops, games consoles and smart TVs and via the app on EE TV.
Access to the service is limited to Monday to Wednesday.
Orange, which is in the process of selling its 50 percent stake in EE to BT, ditched its Orange Wednesday film service last month.
EE said it was launching Film Club after research it commissioned from YouGov showed one in three UK adults download or stream films and TV every week.
Pippa Dunn, Chief Marketing Officer at EE, said: “More people than ever before are downloading and streaming movies so they can watch at home or on the go.
“With one in three UK adults enjoying digital entertainment every week - and this number is only going to grow - our viewing habits are clearly evolving.”
Spain-based Wuaki.tv is part of the Rakuten Group, the world’s third largest e-commerce company.
Vincent Petersen, UK Country Director at Wuaki.tv, said: “Wuaki.tv launched in the UK less than two years ago and we have already seen phenomenal growth in our customer base as mobile device streaming soars.”
Telco partnerships with content providers continue to roll out at a rapid pace across Europe.
Last week, France’s Free unveiled a new triple-play offer featuring a 4K-ready set top box that runs Android TV.
That followed a deal Orange struck in with Sony for movie and television rights.