DNA has brought all of its operations under a single brand and launched a new TV subscription service.

The DNA Store, Finland’s largest retail chain selling mobile phones, cableco DNA Welho and DNA Business brands will be fused into a single DNA brand.

The operator said the move was part of its renewed focus on customer satisfaction.

The company saw sales increase by 8.8 percent to €833.5 million last year, with EBITDA up 7.1 percent to €204.2 million.

CEO Jukka Leinonen said: "We want to be even stronger in the future especially in entertainment services and providers of corporate telecommunication services.

“We want to make our customers' lives more inspiring, productive and entertaining by offering a wide range of services and content to both private and corporate customers through our networks.”

[Read more: Finns generate most mobile data per user, study finds]

With this in mind, the company launched a new TV subscription in response to what it said was how the way people watch television has changed “significantly” in recent years.

DNA TV enables customers to watch programmes on multiple devices and tailor their subscription to include a network PVR and video-on-demand services.

Pekka Väisänen, Senior Vice President, Consumer Business at DNA, said: "We think buying entertainment services should be much easier and more flexible than it is now.

“This is why we want to shake the current market by offering a new kind of service with which everyone can pick just the television services they want instead of having to choose ready-made packages.”​

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms