DNA has brought all of its operations under a single brand and launched a new TV subscription service.
The DNA Store, Finland’s largest retail chain selling mobile phones, cableco DNA Welho and DNA Business brands will be fused into a single DNA brand.
The operator said the move was part of its renewed focus on customer satisfaction.
The company saw sales increase by 8.8 percent to €833.5 million last year, with EBITDA up 7.1 percent to €204.2 million.
CEO Jukka Leinonen said: "We want to be even stronger in the future especially in entertainment services and providers of corporate telecommunication services.
“We want to make our customers' lives more inspiring, productive and entertaining by offering a wide range of services and content to both private and corporate customers through our networks.”
With this in mind, the company launched a new TV subscription in response to what it said was how the way people watch television has changed “significantly” in recent years.
DNA TV enables customers to watch programmes on multiple devices and tailor their subscription to include a network PVR and video-on-demand services.
Pekka Väisänen, Senior Vice President, Consumer Business at DNA, said: "We think buying entertainment services should be much easier and more flexible than it is now.
“This is why we want to shake the current market by offering a new kind of service with which everyone can pick just the television services they want instead of having to choose ready-made packages.”