BT’s retail arm will supply its e-commerce platform to Jigsaw as the UK clothing retailer looks to improve the shopping experience for online customers. 

BT Expedite, the retail specialist division within the UK incumbent, will upgrade Jigsaw Online by moving the website onto its upgraded e-commerce offering.

BT said the upgrade will enhance Jigsaw’s website for mobile customers and ensure content is consistently optimised, regardless of the device they are shopping on.

[Read more: UK retailers ill-equipped for m-commerce explosion]

It will also remove the need for Jigsaw to manage its mobile site as a separate platform, the operator said.

The agreement is an extension of an ongoing two-year contract between the companies. BT revealed that Jigsaw will be the first customer to move its website to the latest version of Expedite’s e-commerce platform.

Asif Khetani, Director of E-Commerce at BT Expedite, said: “Jigsaw services an increasingly digital-savvy consumer and understands the importance of delivering a seamless shopping experience across its multiple channels.

“Using BT Expedite’s Ecommerce Platform, Jigsaw has the very latest tools to build distinct brand experiences that will further strengthen customer loyalty and drive revenue. We are delighted to be consolidation our relationship with Jigsaw and are fully committed to helping the company achieve online growth aspirations in the most cost effective way.”

BT added that the agreement formed an “integral part” of Jigsaw’s growth strategy, with the deal also covering the retailer’s boutique outlet, the Shop at Bluebird.

Kate Holt, Group Director of e-commerce at Jigsaw, said: “Our online business continues to deliver solid, significant growth particularly across the mobile journey. We’re pleased to be staying with BT Expedite and to be embarking on this ambitious project for both brands within the group.”​

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