Telecom Italia and Sky have given further details of their strategic partnership that sees the two firms team up to drive their fibre broadband and Pay TV services throughout Italy.

The deal, first announced early last year, sees them offer Italy’s first ever quad-play proposition.

TI will offer Sky’s entire TV offering, including more than 150 channels plus a VoD library, via its broadband network.

The operator announced last month that it was upping the speed of its fibre offering as part of a €10 billion investment in its Italian infrastructure.

It said Sky suffers in many cities where they are unable to install satellite dishes, so would benefit from the distribution platform its network provides.

Added to the operator’s existing fixed, mobile and broadband offerings, the “TIM Sky” proposition is being offered to customers at a promotional €39 per month.

Customers wanting to add Sky services to an existing broadband-only package can take advantage of a promotional €14 per month offer.

Telecom Italia CEO Marco Patuano commented: “Today, in Italy, with Sky, we are starting a new collaboration model between telco and media companies that allows us to go to the market with a fully convergent offer.

“We are convinced that this strategic deal is an important driver for the development of the new ultra‐broadband networks and of the innovative technologies that are at the core of our business plan.

“We are particularly pleased with this partnership as it allows our customers to access exclusive and high quality content.”

The operator saw revenues fall 7.8 percent last year.

Sky Italia CEO Andrea Zappia said: “From now on Telecom Italia’s fibre will bring all the richness of content and the excellence of Sky’s viewing experience, with HD, on demand, Restart, My Sky features, into the houses of millions of Italian families who, for various reasons, could not install a dish.

“Sky is currently present on all the main distribution platforms and this agreement does carry a strong strategic value for us as it broadens Sky’s commercial prospects base.

“To understand its importance just think that in the UK almost 20 percent of households enjoy a pay TV offer through cable or broadband”.​

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