Telefónica will offer hotel and flight discounts to customers in Latin America after striking a deal with travel agency Despegar.
Movistar subscribers will be offered exclusive deals via Despegar’s mobile application, which will come pre-installed on Android devices sold by the operator.
Users who already own a handset will be able to access the promotions after downloading the Despegar app, which is available across Android, iOS and Windows Phone devices.
Upon making a purchase via the application, customers are given a discount code which is then applied during the checkout process.
The operator said it was looking to bank on the rising use of mobile devices within the travel and tourism industry.
Despegar said it estimates that roughly half of all travel bookings will be made through mobile devices by the end of the decade.
The service is already offered in certain markets in Latin America and will shortly be launching in other markets, Telefónica said.
According to the Spain-based operator, each country will be able to adapt the service to offer tailored promotions.
Steve Alder, SVP of Global Partnerships at Telefónica, commented: “More and more people are using their phones to make travel arrangements and bookings which has seen a substantial rise in mobile applications that make this process easier.
“Mobility is clearly transforming the tourism industry and at Telefónica we would like to provide our users with a unique experience - not only by giving them mobile access to a leading service such as Despegar, but also by offering them discounts to make their travels that little bit better.”