Telstra will deploy Ericsson’s Media Delivery Network as part of an effort to grow its media business.

The Canada-based company will become the first operator in the world to deploy Ericsson’s platform as a fully-managed content delivery network (CDN) service.

The roll out of the technology is part of a “multifaceted approach” to expanding its IP video capabilities, according to Ericsson.

The two companies said they would explore ways of driving cost leadership and improving customer experience in the delivery of media from properties owned by Telstra, including Australia's third largest ISP Bigpond.

Specifically, they are aiming to develop new fixed and wireless network capabilities for Bigpond’s streaming channels.

Ericsson claimed its Media Deliver Network provided a more efficient means of delivering content to the edge of fixed and mobile networks, leveraging technologies such as LTE Broadcast.

The vendor suggested the solution offered a means by which operators could address the increase in IP video traffic on their networks

[Read more: Ericsson unveils services targeting digital telco transformation, content monetisation and customer experience]

Ove Anebygd, Vice President and Head of Solution Area Media at Ericsson said: “We have specifically designed all parts of our Media Delivery Network solution to allow operators to assume an even more active role in the evolving media value chain, enabling them to more readily extend value into new collaborative and media-centric services.

“We will work collaboratively with Telstra to effectively leverage both the Media Delivery Network solution and their core network functionality to develop strategic content delivery and optimisation services, supporting the growth of Telstra’s media business.”

Ericsson continues to target TV and media as a key growth area for the company.

The vendor revealed that sales from its Support Solutions business, which encompasses its media unit, were up 11 percent in Q1.

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