WeDo Technologies has launched a new software product aimed at driving value through monitoring customer behaviour.

Shape Telecom has been designed to provide operators with a way of increasing profitability by identifying high-value customers and targeting them with tailored offers.

The software allows telco marketing, sales support and finance teams to analyse customer behaviour and consumption patterns to determine how products can be priced to maximise profitability. As a result, new products and services can be tailored for individual customers in order to increase their value, WeDo claimed.

[Read more: Operators can avoid data commoditisation through real-time relevance]

Operators can also use Shape to identify customers at risk of churning and analyse the impact of it on its business. Additionally, the software can target customers with customised marketing offers by determining “influencers” on social media networks, WeDo said.

Tony Poulos, Market Strategist at WeDo, said the software offered “self-service analytics, without the need to rely on data scientists or IT”.

Poulos commented: “In today’s rapidly expanding telecoms market, WeDo recognised the growing need for CSPs to develop new services that address an increasing number of industry challenges, including high market penetration, price competition and a decline in customer loyalty.

“Shape Telecom was designed with the main goal of determining cost and profitability at customer and plan levels and, at the same time, delivering segmentation models for target campaigns that address both customer value growth and customer satisfaction.”

How operators can extract value from analytics was a hot topic at European Communications’ fourth annual big data seminar, which featured guest speakers Telefónica, Amdocs, Arthur D Little and Ineoquest.

Click here to watch videos from the event.

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