Telefónica I+D has launched a new mobile application aimed at the Spanish insurance market that employs device sensors to monitor driving habits.

Drivies detects vehicle speed and “abrupt driving behaviours” and can also monitor how often users are distracted by their mobile phone while at the wheel.

In addition to providing users with information on how to improve handling and petrol consumption, the application uses a points system that rewards good drivers with insurance discounts.

According to Telefónica, drivers accumulate points by driving carefully. The app then compares rates from different insurance companies and offers users the best deal, based on their performance.

Telefónica is currently running a trial with Spanish insurance broker Pléyade and said it will look to partner with other insurance providers down the line.

The operator said the aim of the app was to reduce the number of road accidents by encouraging new technologies in road safety and the insurance market.

David del Val, CEO of Telefónica I+D, said: “Drivies has been entirely developed at Telefónica and all its innovations are patented by Telefónica I+D. This initiative forms part of our collaboration with Telefónica Insurance, aimed at innovation in the insurance world.”

The application was co-developed with María del Mar Cogollos, Director of the Spanish Association for the Study of Spinal Cord Injury (AESLEME).

Cogollos said: “We should...embrace initiatives adapted to society's new lifestyle and form of communication by means of the latest technological trends, using them for the vital task of putting an end to traffic accidents.

“We therefore hope that the use of this application spreads and increases awareness of what each of us does badly at the wheel and, above all, how each of us can improve, because road safety is everyone's business”.

Last November, Spain-based Telefónica partnered with telematics company Geotab to develop a plug-and-play fleet management solution, aimed at improving businesses’ on-road safety, productivity and efficiency.

The operator’s Digital Services unit pulled in €682 million in Q1 2015, a growth of nearly 34 percent year-on-year.

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