Telefónica is to roll out a customer experience-focused service from its start-up accelerator across its global footprint.

Qudini, a cloud based digital queue and appointment management system, was established in 2012 when the founders were accepted into the Wayra UK programme.

It left the accelerator nine months later with £150,000 of funding.

It has four products, including a retail solution that helps stores to better manage how customers queue to speak to a sales rep.

For example, customers check-in and receive updates from staff directly to their mobile phones.

Telefónica is using the software in its 270 O2 stores in the UK, where it has seen a 15 percent reduction in the number of customers walking out because they have not been served.

It will now be rolled out in Spain, before launching in Latin America.

UK-based retailer House of Fraser and several restaurant chains, including Honest Burgers and Bodeans, have also signed up to use the service.

Telefónica’s Global Channels Director Javier Castro said: “We are delighted to have Qudini onboard to help us strengthen the relationship we have with our global customer base.

“The great thing about a company like Qudini is that the simplicity of their idea creates real benefit for the end user and builds good sentiment between businesses and their customers.

[Read more: Operators seek to be all things to all people in search of start-ups]

In May, Telefónica committed $200 million (€175 million) to a new funding platform after partnering with venture capital firm Coral Group.

Wayra UK Director Gary Stewart said: “This milestone proves that corporates can accelerate start-ups.

“Our current and previous cohorts are receiving significant investment, with 90 percent of our businesses still active and scaling fast, either directly or indirectly through Telefónica.”

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms