Vodafone is extending the rollout of its fixed broadband service in the United Kingdom.

The operator launched the service, which utilises the Cable and Wireless network it acquired in 2012, in a few select areas in June.

Three packages, ranging from a basic “up to 17 Mbps” to an ultrafast “up to 76 Mbps” are on offer.

Vodafone UK Chief Executive Jeroen Hoencamp said the company had received “great feedback” following the regional launch.

However, the operator would not reveal how many people had signed up in the initial phase, nor which package had been the most popular.

Vodafone, which has 18 million customers in its home market, promised to launch a TV offering before the end of this financial year.

[Read more: Vodafone in talks with Liberty Global over asset “exchange”]

Hoencamp said: “We are looking forward to many other customers taking us up on our great offer and joining us on our journey to be the UK’s leading providers of entertainment services.”

Vodafone saw underlying sales in the UK rise in the three months to June thanks to growth in mobile services revenues.

[Read more: Vodafone UK's Head of Mobile Networks defends performance]

Fixed service revenue, which is currently all enterprise-related, fell 1.3 percent.

The news came as the UK government announced that more than three million homes and businesses have been reached by its programme to deploy superfast broadband to properties not covered by existing networks.

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