Proximus has launched a box that enables customers to transfer photos, videos and music from the mobile devices to their TV set.

SwipeBox, which launches this weekend, retails at €59.95 and has been manufactured by Huawei.

The Belgian operator has designed the box to be used with its Proximus TV service, to which 1.69 million subscribers have now signed up to.

Customers connect the SwipeBox to the TV decoder and TV set then download an app.

SwipeBox mirrors a service that UK operator EE offers its customers and which got an update last week that enables viewers to transfer content from the TV onto their mobile devices.

The launch is part of Proximus’ commitment to upgrading its TV offering this year.

Last month, for example, it announced it was adding two new sports channels after signing a deal with Eleven Sports Network.

It has also launched catch-up service TV Replay and made it easier to access Netflix.

A new TV interface is penciled in for later this year, including a new app that will enable viewers to control the big screen from mobile devices.

Revenues from TV rose 18 percent in the three months to June as the operator added 35,000 customers. The ARPU of all its TV subscribers increased by over seven percent.

In part, this led Proximus to upgrade its underlying earnings and sales for the full financial year.

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