Deutsche Telekom has unveiled a range of new offers and services for the annual IFA consumer electronics show.
Mobile customers are being offered more speed and more data without an accompanying price rise.
The operator’s basic mobile tariff now comes with speeds of 150 Mbps, for example, while most packages are now seeing data allowances revised upwards.
Customers of the top rate Complete Premium package will see their data increase from 20 to 30 GB.
Those with S, M or L MultiData package have the option of sharing their data among up to three devices, using two included MultiSIM cards.
DT claimed this offered a saving of up to 50 percent.
A new “SpeedOn” option allows customers to purchase extra data that is valid for 31 days and which automatically rolls over into the next month.
The product refresh builds on the MagentaEINS packages launched this time last year.
DT said nearly 1.5 million customers had signed up in the past 12 months.
Further, the operator said it wanted to become “Germany’s family telecommunications company” as it unveiled two plans for children looking to get a mobile phone for the first time.
The Family Card Start costs €2.95 and includes flat-rate calls and texts, plus unlimited calls to a landline number that works even if there is no credit.
“Parents can rest assured that their children can always get in touch,” DT said in a statement.
A pre-configured internet block is also included in the tariff, which is linked and billed to the parent’s contract.
MagentaMobil Start includes all the features of Family Card Start, but data usage is not blocked and the tariff is pre-paid.
Data can be purchased on a daily basis for €0.99 per 25 MB.
DT also announced something for its fixed-line customers.
Every new fixed-network customer who signs up will be assigned a personal contact after signing.
The contact will “proactively send information on all important steps and status changes in the order,” DT said.
Additionally, the operator has updated its Customer Center app to include a “Contact” button that lets subscribers contact a consultant through a channel of their choice.
Meanwhile, DT’s TV service got an upgrade as HD channels were included in standard packages rather than being an add-on.
The operator said HD “is the new benchmark”.
Devices all got a look in. DT unveiled a new Android powered tablet for the home called Puls.
It said the device had been designed as a control pad of fixed-network calls, voice mail, program information and smart home applications.
Google Play and pre-installed apps partners such as Spotify and Airbnb are included.
Double and triple-play customers can purchase the app for €49.99 from next month.
Niek Jan van Damme, Member of the Deutsche Telekom Board of Management, said the new offerings would “set us far apart from the competition”.