Ericsson will deliver a managed over-the-top (OTT) live and on-demand TV platform to Netherlands-based media organisation SBS/Sanoma.

The multi-year deal sees the vendor provide a complete end-to-end online video service, including content management and preparation, digital rights management and advertising insertion for multiple devices and platforms.

SBS/Sanoma owns a number of TV stations, including Net 5 and SBS 6, as well as magazines such as Veronica and Total TV.

The company plans to roll out a new service, featuring a range of its content, next month.

It will be available via the web, mobile apps, smart TVs and game consoles.

[Read more: KPN unveils OTT TV app plans]

David Vink, Chief Digital Officer of SBS Broadcasting Netherlands, said: “The way our audiences watch content is changing dramatically and we want to ensure we remain ahead of the game and deliver our content in the most relevant and innovative ways.

“We want to be pioneers, by adapting existing technologies and adopting new ones, to deliver new business models quickly.”

The deal is the latest in a slew of TV and media wins that Ericsson has announced in the past few months as it continues to look beyond its traditional base of telecoms customers.

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, said: “With the multitude of devices available to consumers today, content must be readily available, anywhere and at any time.

[Read more: Consumers continue to shun traditional TV, streaming services gain popularity]

“SBS/Sanoma’s plans are bold and forward-thinking, and we are proud to work with them to deliver their next generation of TV services.”

European Communications is hosting an OTT/Digital Content Strategy Seminar on 8 October. Click here to learn more about this free event

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