Swisscom has deployed Ericsson’s video storage and processing platform to power part of its TV 2.0 offering.

The operator, which launched the TV proposition last April, is using the vendor’s tech for time-shifted and cloud DVR features.

This includes seven day replay on over 250 channels, an archive and the ability for consumers to record any numbers of programs in parallel across multiple screens.

Swisscom said it had attracted 564,000 subscribers to its new service, which helped it to up its full-year forecast last month.

Dirk Wierzbitzki, Head of Wireline and TV at Swisscom, said: "Our subscribers want flexibility in their TV services and greater freedom around what, when and where they watch the content of their choice.

"Ericsson's solution allowed us to leverage the capabilities of the cloud to bring to market a type of service that hadn't been seen in Switzerland before; one which offers our viewers much more advanced replay and recording features.”

According to a recent report from Sweden-based Ericsson, half of all content consumed will be on-demand and time-shifted in five years time.

Elisabetta Romano, Head of TV and Media at Ericsson, said: "It is clear that the cloud is a critical enabler in evolving TV into a more personalized, flexible and seamless experience.

“TV service providers are recognizing the benefits of adopting cloud architectures into their infrastructures and we believe that this shift will only grow as consumer expectations perpetually rise around the quality and functionality of service offerings."

Yesterday, the company revealed it had won a deal to provide a managed over-the-top (OTT) live and on-demand TV platform to Netherlands-based media organisation SBS/Sanoma.

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