Vodafone UK has renewed its partnership with Netflix as it continues to try to differentiate itself with content.

The operator announced a deal with the internet TV company last year to offer its range of shows and movies to 4G customers.

The new deal sees the number of bundles Netflix is available on expanded, while the length of subscription to the Orange Is The New Black producer has also been increased.

Netflix sits alongside Now TV, Sky Sports and Spotify on Vodafone’s content roster.

The operator saw underlying service revenue growth in the UK in its last financial results after adding 83,000 new contract customers in the three months to June.

Vodafone has 4.7 million 4G customers in its home market and 18.9 million across the whole of Europe.

It is currently rolling out its first fixed broadband service in the UK and is planning to launch a TV offering before the end of the year.

[Read more: Q&A: Vodafone UK’s Head of Quad-Play]

Cindy Rose, Consumer Director, Vodafone UK said: “We are delighted to once again offer Netflix to our Red Value Bundle customers, as we had brilliant customer feedback from those who took Netflix as part of our previous partnership.

“Thanks to our partnership with Netflix and our strong and ever-expanding 4G network, our customers can be out and about and still catch-up with their favourite films or TV shows.

“Our 4G customers are using four times more data than those on 3G, which shows how popular services such as Netflix are with our 4G customers.”

European Communications is hosting an OTT/Digital Content Strategy seminar on 8 October. Click here to see details of the free-to-attend event, feat. Telecom Italia

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms