The CEO of Telenor Norway has said that the operator needs to modernise its “old fashioned” approach to broadband user experience.
Speaking at this week’s Broadband World Forum in London, Berit Svendsen admitted the operator, which has a 43 percent share of the fixed broadband market in Norway, needed to up its game.
It is an area that is increasingly important as content becomes front and centre of operators’ minds.
Svendsen revealed that 20 percent of Telenor Norway’s network traffic on Sundays comes from Netflix, for example.
“Everything has changed - the customers are asking for access on fixed and mobile and we have a huge opportunity to grab new positions,” Svendsen said.
“But we have to be able to fulfil the customer needs, and we need to modernise.”
The CEO said the operator had recorded a 75 percent increase in VDSL customers last year.
However, she warned that the “huge demand” for fibre services had wrongly centred the conversation around data speeds.
As well as improving the user experience, maximising coverage should be at the forefront of operators’ minds when building out fixed-line networks, according to Svendson.
“We all have to bear in mind that it’s the usage of technology that’s most important, the usage of individuals, businesses and society as a whole that creates growth in society,” Svendson said.
“Customers never get enough of what we are providing.
“We have to build out at a very high speed, but the most important thing is to have access to internet everywhere…That matters more than just gigabytes-per-second.”
Her comments follow those of Virgin Media CEO Tom Mockridge, who said that the company will turn its attention away from price to focus on performance.