Ericsson is rolling out a new video-on-demand (VoD) service in Africa, launching initially with Airtel Nigeria.

NuVu is a new subscription service that offers viewers a range of television and film content that aims to capitalise on the growing adoption of smartphones in Africa.

The platform can be integrated into telecom operators’ customer relationship management and payment systems and is able to distribute content to viewers during off-peak periods.

Ericsson said this functionality offered a solution to the cost challenges that had previously hindered the take-up of VoD services in Africa.

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, commented: “Africa has some of the highest mobile adoption rates globally, with ever-increasing levels of investment and infrastructure. However, downloading is currently preferred to streaming due to connectivity issues.

“We believe there is a huge opportunity to open a window to a world of content through mobile devices that may not otherwise be easily accessible.”

NuVu will launch with Airtel Nigeria in the first quarter of 2016, when it will be rolled out to some 30 million subscribers.

The service will initially be available as a smartphone app, before coming to “other platforms and operating systems.”

Ahmed Mokhles, Chief Commercial Officer, Airtel Nigeria, said: "One of the key advantages of NuVu is that customers will have the flexibility to enjoy a variety of entertaining content, including music videos, comedy, movie trailers, cartoons, sports among others on their mobile devices anytime, anywhere they desire.”

While Ericsson has noticeably stepped up investments in TV and media activities in recent months, the company has yet to reap the benefits.

Sales at Ericsson’s Support Solutions division fell eight percent to SEK 3.3 billion (€355 million) in the third quarter, but CFO Jan Frykhammar told European Communications that its investments in the sector should result in revenue growth “quite soon”.

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms