Iliad-owned Free Mobile has added Dutch music channel DJAZZ.tv to its TV service as it attempts to win over music fans.
The channel, owned and operated by Canadian media company Stingray Digital, is now available on the entry-level model of Free’s Freebox set-top box.
DJAZZ.tv, launched by French service provider CANALSAT in 2012, is available in 42 countries in Europe, Africa and the Caribbean. The channel is dedicated to jazz and related music genres with programming focused on music festivals, jazz clubs and interviews with musicians.
With the addition of the channel to Freebox, Free hopes to bank on the popularity of jazz in France, which it said was “more popular than anywhere else in Europe".
Free’s “triple-play” set top box has been a big winner for the French telco, which bagged 390,000 new mobile customers in the three months to September.
In March this year, the company launched a 4K-ready set-top box running Android TV, making it the first telco to offer both platforms.
Free credited the success of such offers for an influx of customers in Q3, which helped push revenues up 5.3 percent to €1.1 billion.
In the UK, EE recently added 25 new channels to EETV after partnering with streaming service TVPlayer.