OTE has renewed its exclusive broadcasting rights to English Premier League football as it aims to bolster its growing TV business.
The Greece-based operator has spent an undisclosed sum to show 380 matches per season until 2019.
It follows the acquisition of three-year broadcasting rights for UEFA Champions League and UEFA Europa League matches that OTE made in the third quarter.
The operator said these rights helped it to attract more than three times the number of net additions recorded in the second quarter of the year.
OTE saw 36,000 new subscribers sign up for its TV service in Q3, taking the total to 414,000 by the end of September.
In turn, revenues from retail fixed line services rose 0.9 percent year-on-year in the third quarter.
Dimitris Michalakis, OTE TV Business Unit Director, said: “Following a series of content renewals on OTE, the English football competition is a significant addition to our strong sports portfolio over the next years.”
The Premier League remains a key tool for operators across Europe as they bid to attract subscribers.
Last month, Altice won exclusive rights to broadcast Premier league football matches in France and Monaco.
According to European Communications’ recent survey, rights acquisition was the second biggest challenge to operators’ digital content strategy.
Sport was also regarded as the most valuable type of content to offer subscribers.
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