Orange Business Services has extended its existing deal with Japan Tobacco International as the Camel owner looks to introduce more digital ways of working.

The new five-year, $120 million (€110m) contract extension takes the two companies through until the end of 2021.

As part of the contract, OBS will deliver a wide range of managed services to 20,000 users in over 300 sites worldwide.

These include network services, application acceleration, performance management, remote access, voice traffic, Microsoft Skype for Business and contact centre services.

Switzerland-based JTI, which owns brands including Camel, Benson & Hedges and Silk Cut, has been an Orange customer since 1995.

The new contract builds on a 2014 deal that saw OBS deploy and manage a unified communications solution for JTI.

OBS saw revenues rise 0.5 percent in the third quarter, mainly thanks to growth in security and cloud services.

[Read more: Q&A with Thierry Bonhomme, Chief Executive of Orange Business Services]

Guilain Rogg, Vice President, IT Global Technical Center at JTI, said digital transformation was “key” for the company.

According to a report by research house IDC earlier this month, CIOs are struggling to introduce innovative strategies and services as they battle with operational issues.

Anne-Sophie Lotgering, Senior Vice President, Europe, Russia and CIS at Orange Business Services, said: “JTI is a longstanding customer, with whom we have more than just a provider relationship.

“I am very pleased and happy about the continuation of our trusted partnership, especially since JTI is always at the leading edge with its IT solutions.”

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