Operators need to ensure their smartphone strategies are correctly dialed into the enterprise market to capture growth, according to a new report.

ABI Research said handset data plan revenues from the enterprise segment are set to exceed $200 billion (€184 billion) in 2020, led by the Asia-Pacific region.

Dan Shey, the research firm’s Managing Director and Vice President, said assisting customers in choosing the right devices and applications, and offering services to manage device content and functionality were two ways that operators could help to drive the most value from smartphones.

Vodafone Global Enterprise CEO Jan Geldmacher told European Communications last November that one of his customers’ biggest challenges was lowering executives’ roaming costs.

In addition, it is important that operators deliver “consistent and quality” network performance alongside a comprehensive security offering, the analyst firm said.

Operators also need to ensure that future IoT-related services are catered for.

ABI cited the partnerships that AT&T, Verizon, Tele2 and Vodafone have created with ICT suppliers as “a step in the right direction” toward building solutions that can leverage smartphone applications and services.

Shey said: “The importance of smartphones to the enterprise worker cannot be underestimated.

“Looking ahead, operators need to help businesses leverage the smartphone and their voice and data connectivity services as a key component in their IoT solutions.

“Operator smartphone strategies need to evolve to support the myriad of applications and opportunities that will stem from the billions of connections in the IoT.”

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