Vodafone has launched a TV service in Ireland ahead of a wider roll out in the UK.
The operator said customers require at least 40mbps broadband to be able to use the new service, which is available in two packages.
A basic service includes 55 channels plus the choice of either Netflix or BT and Setanta Sports is on the market at €40 per month for six months, rising to €70.
A TV Plus package, which includes additional channels and the chance to watch the service in multiple rooms thanks to additional set top boxes, also costs €40 for six months, but rises to €80 thereafter.
Both packages include unlimited broadband and landline calls, a TV Anywhere app, a remote control with dedicated Netflix button and a range of features such as the ability to create personal viewing profiles and catchup services.
The operator cited research it commissioned that showed one quarter of Irish adults now view TV content on-demand, and a further quarter embrace online streaming.
Vodafone launched a fixed-line service in the UK last year and has promised a TV service before the end of the first quarter.
Ciaran Barrett, Head of Consumer Fixed, Vodafone Ireland, said: “This is a significant move for Vodafone in the Irish market, offering a full TV service to our customers for the first time.
“Vodafone TV customers can build their own packages to suit their household needs and enjoy unique features such as Restart TV and Netflix at the touch of a button.
“We've listened to our customers to understand what kind of TV service they want and we believe we are delivering great content with an excellent experience that brings convenience and seamless viewing from the home into the hand.”