Denmark’s TDC has unveiled a new three-year strategy, featuring brand changes, new tech and a promise to improve customer experience.

The operator has signed up Huawei to upgrade its coaxial network with "Giga COAX" technology that will deliver speeds of 1Gbps.

The two companies said Denmark is the first in the world to attempt a deployment of the Docsis3.1-compliant architecture over an entire cable network.

The upgrade is due to begin this summer and is scheduled for completion by the end of 2017.

TDC said its “ambition” was to offer 10 Mbps to “virtually all addresses” and 100 Mbps to 70 percent of all households by 2018.

CEO and President Pernille Erenbjerg said: “We are opening a super highway of digital entertainment services, where the sky – not the speed – is the limit.

“Already before the end of 2017, half of all Danish households will have access to 1 Gbps speeds – 10 times faster than the political objectives for the year 2020.”

The operator also announced plans merge its YouSee and TDC brands in its home market.

TDC will disappear with YouSee, the country’s leading TV and broadband brand, becoming the new face of its portfolio for retail customers.

Business customers will still be served under the TDC brand, however.

The operator said it would focus more on the SME market, and promised to offer “a broad set of new solutions” beyond mobile and broadband.

Erenbjerg said: “Business customers can look forward to gradually simpler services from us. We will be reducing the complexity significantly, which means that we will be able to benefit from our ability to develop our product portfolio quicker, enabling us to launch new products at a faster pace while simplifying our processes.”

Following the appointment of a Senior Executive Vice President with overall responsibility for customer relations last December, TDC unveiled two new initiatives.

Subscribers will get 24/7 access to customer service and more online self-service options via apps and the web will be launched.

TDC also promised to carry out “a general simplification” of its IT infrastructure.

Finally in Norway, Get – the cable operator TDC acquired in 2014 – will launch a mobile service called Get Mobil.

TDC said the launch would be accompanied by increased distribution of superfast broadband.

Erenbjerg said: “Based on better connections, we will deliver better solutions, supported by better customer experiences.”

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms