Sky will launch its premium TV service, Q, next month with customer service features getting an equal billing to the technology.
Sky Q consists of a Wi-Fi enabled set-top box, a recording box called Silver and Q Mini, which enables you to watch live, on-demand and recorded programmes on any TV in the home.
It features what the company calls “Fluid Viewing” tech that enables users to pause a show in one room and pick it up in another TV or tablet in the home, and to take recordings with you when you leave.
Sky touted as a UK and Ireland first the fact that customers can watch different programmes simultaneously on up to five screens around the home while recording up to four other channels.
Customer service also features prominently in the new kit.
Sky Q subscribers will receive servicing and mechanical fault repairs at no extra cost, and access to a dedicated premium service centre based in the UK.
Available from 9 February, Sky Q is available to new customers from £42 a month, plus a £99 installation fee.
Existing Sky+ customers will have to pay around £12 more for the new service.
Stephen van Rooyen, Chief Marketing, Sales & Digital Officer, Sky, said: “We wanted to completely re-imagine TV, making it flexible and seamless across the screens in our lives.”
CCS Insight Analyst Paolo Pescatore commented: “This punchy offer is more aggressive than we had anticipated.
“Rivals should be concerned with Sky Q and its potential for further disruption.”
However, he warned that articulating the vast array of new features would be a challenge, adding: “Lack of a high street presence will significantly hamper its ability to grow.”