Sky will launch its premium TV service, Q, next month with customer service features getting an equal billing to the technology.

Sky Q consists of a Wi-Fi enabled set-top box, a recording box called Silver and Q Mini, which enables you to watch live, on-demand and recorded programmes on any TV in the home.

It features what the company calls “Fluid Viewing” tech that enables users to pause a show in one room and pick it up in another TV or tablet in the home, and to take recordings with you when you leave.

Sky touted as a UK and Ireland first the fact that customers can watch different programmes simultaneously on up to five screens around the home while recording up to four other channels.

Customer service also features prominently in the new kit.

Sky Q subscribers will receive servicing and mechanical fault repairs at no extra cost, and access to a dedicated premium service centre based in the UK.

[Read more: O2, Sky big winners in UK regulator’s annual customer experience report]

Available from 9 February, Sky Q is available to new customers from £42 a month, plus a £99 installation fee.

Existing Sky+ customers will have to pay around £12 more for the new service.

Stephen van Rooyen, Chief Marketing, Sales & Digital Officer, Sky, said: “We wanted to completely re-imagine TV, making it flexible and seamless across the screens in our lives.”

CCS Insight Analyst Paolo Pescatore commented: “This punchy offer is more aggressive than we had anticipated.

“Rivals should be concerned with Sky Q and its potential for further disruption.”

However, he warned that articulating the vast array of new features would be a challenge, adding: “Lack of a high street presence will significantly hamper its ability to grow.”

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms