Colt has a pledged to offer 1GBps fixed broadband speeds as standard to businesses in 20 cities across Europe.

The company’s “1GB Always” service offers enterprises the chance to increase or decrease speeds and bandwidth according to business needs.

It is available in London, Frankfurt, Dusseldorf, Munich, Berlin, Hamburg, Paris, Brussels, Amsterdam, Barcelona, Madrid, Zurich, Stuttgart, Hannover, Cologne, Lyon, Dublin, Copenhagen, Stockholm and Oslo.

Colt said businesses outside of these cities could get speeds up to 600MBps.

The news comes a week after Deutsche Telekom, CenturyLink, Reliance and SK Telecom unveiled a new alliance to deliver network services to enterprises next year.

Colt, which competes with operators’ enterprise divisions, cited research from Cisco that found business IP traffic is set to grow at 20 percent annually.

Colt CEO Carl Grivner said: “Most CIOs won’t know what business needs may present themselves tomorrow, or where they need to rapidly respond to unexpected demands.”

He added: “The pace that today’s IT leaders must now drive change and innovation is faster than ever.

“Yet companies are often faced with various barriers including the bandwidth and speed available to them.

“And this isn’t only an issue that affects internet-based and digital industries.

“Regardless of sector, businesses are fast realising that a new approach is required today to help them succeed in tomorrow’s digital world.”

“Whether your business is introducing cloud services, unified comms, a BYOD policy or a new app, this can only be achieved with gigabit speed connectivity.”

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