Telenor is rebranding its maritime division as it bids to offer more digital services and technologies to ship owners and the oil and gas industry.

Maritime Communications Partner, which the Norway-based operator acquired 10 years ago, will now be known as Telenor Maritime.

The company provides GSM and CDMA communications solutions using 2G, 3G, 4G and satellite technologies.

It is currently building a new 4G network covering the Norwegian Continental Shelf.

Telenor Maritime CEO Frode Støldal revealed the company is looking at supplying more advanced technologies.

He said: “We are harnessing the power of digital technology, mobile devices, beacons and near-field communications to improve customer experience and boost loyalty.

“We’re helping ship-owners to develop solutions so they can send real-time promotions or loyalty points to customers’ smartphones if they stop in front of specific products in the onboard shop.

“Receiving these discounts makes customers feel valued and encourages them to spend, boosting cross-sell and upsell opportunities for the ship-owner.

“Location-based services can also provide ship-owners with valuable insights into their customers’ preferences, enabling them to develop new services to enhance the overall onboard experience.”

Telenor does not break out the financial performance of Telenor Maritime.

It says more than 25 million subscribers used its maritime network every year.

The operator is one of a number of telcos looking to target the shipping industry.

Orange unveiled a communications platform for the sector last September.

In November, Taiwan’s U-Ming Marine Transport Corporation signed up to use Ericsson’s fleet management solutions.

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