Sky has invested $45 million in iflix, a Southeast Asian OTT provider, as part of a wider strategic partnership.

iflix provides unlimited access to “tens of thousands of hours” of content from a library of Hollywood, Asian regional and local TV shows and movies.

It launched in May 2015 and has over one million members who pay a monthly subscription fee.

The two companies said they planned to identify areas of future collaboration in the markets in which iflix operates - Malaysia, Thailand and the Philippines.

The deal marks Sky’s first foray outside Europe, where it has 21 million customers in Italy, Germany, Austria, the UK and Ireland.

Sky CFO Andrew Griffith said: “iflix has quickly established itself as Southeast Asia’s most exciting and fastest-growing streaming TV service.

“There are lots of opportunities for Sky and iflix to work together and share expertise as both companies continue to expand.”

iflix co-founder and Group CEO, Mark Britt added: “Sky’s investment will further support our commitment to providing our members with the best in entertainment.”

Last month, Sky launched its new premium TV service, Q, in the UK and Ireland as it looks to take the fight to BT.

The company is also set to launch a mobile service on O2’s network at some point this year.

Sky came top of the UK regulator’s latest annual customer service ranking in the landline, broadband and pay TV sectors.

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