TalkTalk has launched a pay as you go TV service that leverages its acquisition of blinkbox.
The TalkTalk TV Store is a subscription-free service open to any UK consumer, who can register up to five devices per account.
TalkTalk customers can access the new service using their existing account details, with any purchases added to their bill.
The company claims the TV shows and films on offer are the lowest priced in the UK.
The latest Star Wars film, The Force Awakens, is available to watch for £3.49, for example.
The service is compatible with Apple (iOS8+), Android (OS 4+) Windows (8.1+) smartphones and tablets, LG and Samsung (2012+) Smart TVs and Google Chromecast devices.
It said it had updated the platform to offer more than 7,000 programmes and movies.
There will be no changes to the service for former blinkbox customers, the operator added.
Aleks Habdank of TalkTalk TV, said: “The launch of TalkTalk TV Store is an exciting step forward in our mission to offer the best film and TV content at Britain’s lowest price.
“It’s all about choice and flexibility – you can opt for anything from Star Wars to Game of Thrones, only pay for what you watch, and switch easily between devices.
“It puts you back in control, as you can enjoy all the shows and movies you love on your own terms.”