The search for European Communications’ CMO of the Year 2016 is underway.

The annual award, first launched in 2014, recognises the leading Chief Marketing Officers at network operators across Europe.

As telcos continue to turn themselves into customer centric organisations and their brands become ever more important as competition intensifies, the CMO is front and centre to the success of the business.

Nominations for the 2016 award, which is being sponsored by Netcracker, are now open.

We welcome nominations from those who are in overall control of marketing functions at group or opco level, even if they do not have the CMO job title.

An independent panel of judges will choose the winner based on his/her performance in the following five criteria: brand, customer experience, customer retention/growth, products/services and financial impact.

The winner will be unveiled in October at a dinner in London, where CMOs from across Europe will also participate in a special roundtable event.

Previous winners of the award are Telenor Denmark’s Lars Thomsen and Ariane Marchant from Proximus.

Marc Smith, Group Editor of European Communications and Mobile Europe, said: “A successful marketer is absolutely critical to the success of operators across Europe.

“In a crowded marketplace, having the ability to stand out from a brand perspective, use data to deliver new products and help customers to get a great service requires a unique skillset.

“We look forward to seeing what CMOs have done over the past 12 months to innovate and deliver results for their businesses.”

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