DOCOMO Digital has picked up another contract win as Vodafone UK has signed up to use its carrier billing services.
Customers of the UK operator who have an Android device will now be able to pay for content in the Google Play Store via their monthly phone bill.
The service is launching with discounts of 90 percent on a number of apps and games.
Purchases are capped at £30.
Google Play Store joins a number of other services that offer carrier billing via Vodafone’s Charge to Bill capability.
David James, Head of Commercial Marketing at Vodafone UK, said: “Vodafone Charge to Bill is an easy, fast and reliable way for customers to pay for digital content and services from their mobile phone.
“We are delighted that our Charge to Bill service now includes Google Play Store, which joins a range of leading content providers such as Spotify Premium, Sky Sports Mobile TV, Sony Playstation and Facebook as well as Vodafone’s own breaking news and sport alert services.
“Charge to Bill is a key part of our entertainment strategy, connecting leading content partners with Vodafone customers.”
The company has warned that if operators, vendors and regulators do not work together to clear a range of barriers, carrier-driven payments as a share of total m-commerce spend will slump from 4.1 percent in 2014 to 0.8 percent in 2020.