DOCOMO Digital has picked up another contract win as Vodafone UK has signed up to use its carrier billing services.

Customers of the UK operator who have an Android device will now be able to pay for content in the Google Play Store via their monthly phone bill.

The service is launching with discounts of 90 percent on a number of apps and games.

Purchases are capped at £30.

Google Play Store joins a number of other services that offer carrier billing via Vodafone’s Charge to Bill capability.

David James, Head of Commercial Marketing at Vodafone UK, said: “Vodafone Charge to Bill is an easy, fast and reliable way for customers to pay for digital content and services from their mobile phone.

“We are delighted that our Charge to Bill service now includes Google Play Store, which joins a range of leading content providers such as Spotify Premium, Sky Sports Mobile TV, Sony Playstation and Facebook as well as Vodafone’s own breaking news and sport alert services.

“Charge to Bill is a key part of our entertainment strategy, connecting leading content partners with Vodafone customers.”

[Read more: DOCOMO Digital urges telcos to work together on basic m-payment services]

DOCOMO Digital, which launched at Mobile World Congress, has signed similar deals with Three Ireland, Sunrise and Swisscom.

The company has warned that if operators, vendors and regulators do not work together to clear a range of barriers, carrier-driven payments as a share of total m-commerce spend will slump from 4.1 percent in 2014 to 0.8 percent in 2020.

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms