Indoor trees, enterprise zones and acoustic performances are some of the new features unveiled by Apple at its new retail store.
The company’s latest offering comes 15 years after it opened its first shop, which has inspired telcos to rework their retail outlets.
Apple said it wants consumers to work “side-by-side with its staff “under the comfortable canopy of local trees” at a Genius Grove.
Enterprises customers and developers can head to The Boardroom where staff will offer hands-on advice and training.
A Forum area features a 6K video wall and offers dedicated programs for children, teachers, creative artists and gamers.
Meanwhile, window displays will “dynamically change with the season”.
Located in San Francisco’s Union Square and powered by 100 percent renewable energy, the new store will open to the public tomorrow (Saturday).
Its location means it opens up onto a new plaza that is open to the public 24 hours a day and offers Wi-Fi as well as a regular weekend series of music.
Similar plazas will open at Apple’s “most significant stores”.
Angela Ahrendts, Apple’s SVP of Retail and Online Stores, said: “Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco.
“We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs.”
Jonathan Ive, Apple’s Chief Design Officer, added: "We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community.
"It all starts with the storefront — taking transparency to a whole new level — where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible.”