Ericsson has won a multi-year deal to provide TV listings to the publisher of newspaper USA Today.
The Sweden-based vendor will deliver the listings to a range of print and digital products owned by Gannett Co. thanks to its recent acquisition of content discovery business FYI Television.The USA Today portfolio includes titles such as The Arizona Republic and The Indianapolis Star.
Ericsson has been charged with providing a range of customised content, such as TV grids, categorised breakouts and photos, tailored to each of the titles in print and online.
Financial details of the deal were not disclosed, but it is further evidence of the company’s move to diversify away from telecoms.
Last month, CEO Hans Vestberg unveiled a new operating structure saying he was dissatisfied with the lack of growth and profitability over the last few years.
Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, said: "In a world of anywhere, anytime TV, the role of content discovery is more important than ever before.
“Rich and editorially relevant program descriptions and images and consistent and accurate information is key to enhancing navigation.
“We are proud to work with Gannett as its exclusive partner; together we aim to provide an unparalleled TV listings service for US TV audiences from coast to coast.”