Telenor has launched its first digital healthcare service, with subscribers in Bangladesh set to benefit.

Tonic, which is being offered initially to 57 million Grameenphone customers, provides access to four free or opt-in services.

Tonic Jibon is one of the first Bengali-language services to provide free information via the internet or SMS on how to build “a healthier and happier life”.

Tonic Daktar enables members to access medical advice on basic health topics via phone 24 hours a day, seven days a week.

An SMS-activated Discounts service offers savings up to 40 percent at more than 50 hospitals across the country.

Finally, Telenor has partnered with Pragati Life Insurance to offer Tonic Cash.

Using the service, members can claim Tk 500 (€5) if they have been hospitalised for three consecutive nights or more.

The sum, which can be claimed up to four times a year, is paid directly into a member's mobile banking wallet.

Sajid Rahman, CEO of Telenor Health, said: "We strongly believe the introduction of Tonic into the healthcare ecosystem will improve health care attitudes and perceptions by allowing everyday people easy access to aspirational information for preventative health, hospital discounts and expert medical advice instantly without prohibitive costs."

Telenor Group President and CEO Sigve Brekke added: "Harnessing technology in order to address basic health challenges is an area of growing interest for Telenor, especially in countries like Bangladesh.

"Health and particularly digital health has the potential of becoming an integral part of our development as the customer's favorite partner in digital life, and there is no better place to start than Bangladesh.

“We have been present in the country since 1997, longer than any other Asian market, and furthering access to primary healthcare including insurance solutions, medical professionals, aspirational health content and discounts for hospitals is an extension of our commitment to empowering the community."

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