Vodafone UK has partnered with Readly that sees the magazine app offered to its customer base.

Vodafone said it was the first UK mobile company to sign an agreement with the company, which provides access to over 1,500 titles including Cosmopolitan, Horse and Hound, Men’s Health, Marie Claire and MOJO.

The deal Vodafone has secured sees the service being offered free of charge for four weeks.

Customers who want to continue using the app can sign up to a monthly subscription costing £7.99 – the standard price that Readly is on offer for on the Apple, Android and Microsoft app stores.

The service is available for use on up to five devices.

Vodafone has similar deals in place with Now TV, Sky Sports and Spotify.

According to a Nokia-commissioned survey released last week, offering free services, such as video and music services, can improve retention by as much as 11 percent.

David James, Head of Commercial Marketing, Vodafone UK, said: “The days of reading old issues of magazines in waiting rooms are numbered.

“The [Readly] service is simple and intuitive to use with no pre-registration required and no usernames or passwords to remember.

“Also, no credit card or other payment information is needed since a customer can add the charge to their existing bill as well as cancel it at any time.

“It is yet another initiative to provide customers with fast, reliable and easy-to-use products and services which provide worry-free connectivity to the things that matter to them.”

Ranj Begley, Managing Director, Readly UK, added: “The Vodafone deal marks an exciting step-change in our development, aligning the Readly service with a massive, digitally-savvy audience.

“As mobile devices become the portal into an increasing range of entertainment services, the partnership between Vodafone and Readly adds a new dimension to the whole magazine reading experience.”

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