BT has announced contract wins with Gallerie Commerciali Italia and the public sector in London, including the supply of scent diffusion technology.

The operator will supply Gallerie Commerciali Italia, which owns or operates 43 shopping centres and six retail parks across Italy, with a range of products and services.

Alongside fixed and wireless connectivity, BT will provide data analytics and in-store multi-sensory solutions to three trial shopping centres.

The latter are an attempt to change how customers and retailers interact within stores, offering new ways to engage and communicate using smart screens, mobile devices, in-store radio and scent diffusion, BT said.

The outcomes of the trial will be used to “fine tune” the roll out across all of Gallerie Commerciali Italia malls, comprising 2,200 stores visited by a total of 180 million people annually.

Financial details of the three-year deal were not disclosed.

Hubertus von Roenne, VP of Global Industry Practices at BT, said: “This project shows that digital innovations are not just for online stores.

“They can help personalise the customer experience of the physical store and make a visit there much more engaging and attractive, as well as increasing the efficiency of retailers."

Meanwhile, BT has been selected as the sole supplier to provide a range of products and services to local government across London.

Set up by councils in Hammersmith and Fulham, Kensington and Chelsea, and Westminster, the framework agreement enables all 33 London boroughs as well as public sector bodies including the NHS, the Metropolitan and Transport for London to choose local and wide area networking, cloud services, fixed and mobile telephony, unified communications and conferencing.

BT said the deal was worth up to £200 million.

Colm O’Neill, Managing Director, Major and Public Sector at BT, said: “This new framework represents an innovative approach to procurement, making it simpler, faster and more cost-effective for public sector organisations in the capital to buy the latest cutting-edge ICT services.”

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