Three UK is to host an MVNO that is targeting Wales, just weeks after the country voted to leave the EU.
RWG Mobile – RWG refers to the red, white and green colours of the Welsh flag – claims to be the first mobile provider to offer communications services to an entire nation or region within the UK.
Initially, it will be offered as an app that can be downloaded to both Apple and Android smartphones and tablets and allows customers to secure multiple numbers that can be used to make and receive calls via 3G, 4G or Wi-Fi.
The company is relying on tech from mobile virtual network aggregator x-Mobility to deliver this service.
A SIM-based offering that adds international roaming capability will follow, RWG said.
Accounts that use both the app and the SIM will operate on standard pre-pay tariffs, with top-up credit purchased online via the app or the RWG website.
RWG said it plans to introduce post-pay contracts, special offers and loyalty programmes by partnering with local businesses “as the subscriber base increases”.
The company is also offering a bi-lingual customer service centre to tempt subscribers.
Wales has a population of three million – 52.5 percent of which voted for Brexit – with all the UK’s major operators providing services in the country.
RWG Mobile was co-founded by former CEO of the Nowtel Group Andrew Davies, and Chris Boulton, co-founder of NS-Technologies.
Davies said: “No other country or region of the UK has its own mobile network, so we set out to create a communications provider and a service that reflects and understands the needs of the Welsh population.
“RWG Mobile will compete with the big networks and other MVNOs, matching them in areas like connection speeds, international dialing and call rates but providing a user experience, customer service support and additional benefits that have a distinct Welsh identity.”
The co-founder said he wants to expand the RWG brand into financial services, offering prepaid debit cards.