A coalition of UK broadband providers has launched a campaign to keep the pressure on Openreach, a day after regulator Ofcom decided against forcing a separation of it from BT.

Fix Britain's Internet is backed by the Federation of Communication Services, Sky, TalkTalk and Vodafone and is encouraging the UK's consumers and businesses "to take a stand on the future of UK connectivity".

It said the current system is badly letting down the UK, arguing businesses and consumers should not have to "wait weeks, months, and in some case years, to access to the high-speed, reliable connectivity that is critical to success in the modern commercial world".

The campaign is in response to Ofcom's long awaited proposals for Openreach, the wholesale arm of BT. The regulator resisted pressure to spin off the business completely, but suggested it has to become a legally separate company within BT Group and be equipped with greater investment.

[Read more: BT dodges Openreach spin-off but Ofcom calls for more money, independence]

The Fix Britain's Internet campaign is calling for businesses to speak out during Ofcom's 10 week consultation, as it offers a "once in a decade" opportunity for change.

Dido Harding, CEO of TalkTalk, said: “For too long, UK businesses have been let down by the nation’s broadband infrastructure, receiving poor speeds and even poorer service. How is the UK economy supposed to grow and compete with the rest of the world with one hand tied behind its back by failing broadband?

"Ofcom’s proposals simply don’t go far enough, and we know many people up and down the country feel the same way. This is a once-in-a-decade opportunity for them to tell the regulator directly they don’t want a halfway house for another decade, they want truly radical change now.”

Saeed Sheikh, Account Management Director at XLN Telecom, which provides connectivity to over 250,000 small businesses across the UK, added: “Openreach has continuously failed to meet ours and our customers’ expectations thanks to its appalling service levels. Ten working days to connect customers to the UK’s telecom network is just far too long – the business world moves much faster than that.”

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