Liberty Global has signed up production and distribution company All3Media to produce exclusive content for its customers.
The deal covers four original drama series over the next two years.
US-based Liberty owns 50 percent of All3Media, having jointly acquired the business with Discovery Communications in 2014.
The new shows will be made available on demand for customers of Liberty Global companies across its global footprint.
In Europe, subscribers to Virgin Media in the UK & Ireland, Unitymedia in Germany and Ziggo in the Netherlands will get access to the content.
Financial details of the partnership were not disclosed.
Bruce Mann, Managing Director of Programming at Liberty Global, and David Bouchier, Virgin Media’s Chief Digital Entertainment Officer, will lead the commissioning process.
Mann said: “This initiative combines Liberty Global’s operating scale with its ownership in the production powerhouse All3Media.
“Our aspirations for the partnership are high as we seek to deliver top-quality exclusive content to millions of Liberty Global customers across Europe, Latin America and the Caribbean.”
Bouchier added: “Through leveraging Liberty Global’s financial muscle and its investment in world-leading production talent, we’re not only innovating but we’ve taken the exciting leap into commissioning all-important original premium drama, which we know our customers will love.”
Meanwhile, Liberty and Discovery said they had signed “a long-term, comprehensive renewal” of an existing distribution agreement.
This sees Discovery’s portfolio of channels made available to Liberty’s entire European footprint.
The deal also includes digital rights, meaning subscribers in 12 countries can watch the content across multiple screens both in and out of home.
Liberty made a point of talking up Discovery’s Eurosport channel, which will broadcast the Olympic Games.
Mann said: “The combination of our ever more innovative TV platforms with Discovery’s significant investment in content – including the Olympic Games – provides a framework for further creative opportunities that will drive even more value from the deal.”