Altice has appointed former Cablevision exec Paul Haddad as its first Global Chief Data Officer.

The company said Haddad would lead “the creation and monetisation of a world-class data analytics practice” across all its business units.

The statement went on: “[Haddad] will set the foundation and launch local and global advertising solutions, and drive the development of innovative products and pricing strategies in each of our territories.”

Haddad has served as General Manager of Advanced Data Analytics at Cablevision, a company Altice acquired earlier this year, since 2012.

Altice said he holds “multiple” patents in advanced data and information management systems, as well as bandwidth trading domains.

Michel Combes, CEO of Altice Group, said: “Paul has a deep expertise in how data analytics and advanced advertising can maximise media opportunities for clients across all platforms, and he is the ideal executive to bring these solutions to our businesses across the globe.

“The introduction of a focused data business is an important step in our strategy, which is based on the convergence of telecom, media, content and advertising, and enables us to build on our commitment to add value to our customers.”

According to European Communications’ 2016 big data survey, the CTO is the executive most often in charge of telcos’ big data strategies.

The annual survey also found that a lack of overarching strategy and leadership was the third biggest barrier to telcos successfully executing a big data strategy.

Further, 70 percent of operators said they did not feel they had the right number and quality of staff in place to manage and exploit the data they possess.

According to research house IDC, the telecoms industry will spend over $10 billion on big data and business analytics products and services in 2019.

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