Telekom Austria has won a deal to help India-based travel channel travelxp HD launch in Europe.
The operator will act as technical contributor for travelxp HD's feeds over the Eutelsat 16A satellite via its direct2home platform.
It will expand travelxp HD's presence into countries including Croatia, Bulgaria, Slovenia, the Czech Republic, Serbia, Macedonia.
Other countries such as the UK are expected to follow.
travelxp HD is owned by Celebrities Management Private Limited and is syndicated or licensed to networks and platforms in over 40 countries around the world.
Airlines including Cathay Pacific and Etihad license its content for their in-flight entertainment systems.
Prashant M. Chothani, CEO, travelxp HD, said: "It's the right time for travelxp to create a disruption in Europe in the travel & lifestyle segment.
“We have a strong foothold in Asia, Middle East, Africa and North America and foresee this tie-up as a reliable extension to our ever expanding partnerships with service providers in potential markets."
Financial details of the deal were not disclosed.
Telekom Austria does not break out the financial performance of its broadcasting arm, which it says has access to 75 million households across Central and Eastern Europe.
Group revenues fell 1.2 percent in the first six months of the year to €2 billion.
In June, it appointed former Siemens exec Elisabetta Castiglioni to build a new enterprise-focused digital business unit.
Last month, the operator’s Head of Communications became the latest high-profile exec to quit the company.