Virgin Media has signed a deal with Redrow Homes to deploy pure fibre networks to 13,000 homes in the UK county of Shropshire.
The FTTH technology is being rolled out to both new and existing premises as part of the operator’s Project Lightning initiative.
This sees it expand its network by four million dwellings, a quarter of which will get FTTH.
It follows a partnership that Virgin signed with the UK Home Builders Federation in June.
This included a portal to help house builders with technical guidance and a promise from Virgin to carry out all initial new site assessments free of charge.
Mark Marsh, Technical Director for Redrow Homes (Midlands), said: “In the digital age internet connectivity and communications systems are high on homeowners’ agendas and they want the best services and speeds possible.
“Our partnership means that Redrow customers are able to move in with services including a broadband connection and Virgin TV box already installed.
“It’s much more convenient than having to arrange installation after you’ve moved, which could involve a wait of several weeks.”
The UK has seen an uptick in FTTH deployments in recent times.
As well as Virgin, BT has begun to increase its FTTH footprint.
The incumbent’s Openreach arm has promised to deploy the tech to two million premises by 2020.
Businesses in parts of Bath, Bradford, Bristol, Liverpool, London and Manchester will be first to get access to the new network, BT said in June.
Companies such as CityFibre, Hyperoptic and Gigaclear are also rolling out FTTH.