Nokia has launched a multiscreen advertising solution in a bid to help operators tap the TV and video advertising market, alongside a predictive optimisation service.
The cloud-based Velocix Multiscreen Advertising Solution supports targeted ad placements for linear TV, time-shifted TV and video on demand.
Nokia said it was conducting trials with “several” unnamed operators in the United States.
It builds on the company’s Velocix Personalisation Platform, which collects individual viewing information and presents it to an ad decision server to improve the relevance of every ad.
Citing ABI Research, the vendor said advertising revenues are forecast to reach $79 billion in 2021.
Sam Rosen, Managing Director and Vice President at ABI Research, said: "Nokia's innovative targeted advertising solution is architected to help operators optimise the monetisation opportunities resulting from the consumer shift to on-demand and IP content, without further straining the network delivering video content.”
Paul Larbey, Head of IP Video at Nokia, added: “The Velocix Multiscreen Advertising solution is the first truly scalable ad placement solution in the market and supports a sound strategy to deliver profitable Cloud TV."
The Finland-based company has also unveiled a predictive optimisation service, aimed at video and high-bandwidth applications like mobile gaming, which simulates the impact of changing network conditions on video delivery.
Nokia said it would help mobile operators to prioritise investments to address expected network bottlenecks and demand in high-traffic hotspots.
Finally, a new suite IP video packages has been launched to deliver services such as time-shift TV, live-pause and restart TV over any connected device.