Ericsson has announced a number of deals with content distributors for its subscription-based video on demand (SVOD) service Nuvu, targeted at operators in emerging markets.

In total, it said it has acquired over 2,500 hours of content, including from Viacom, MGM, CBS, Al Jazeera, DHX Media and Mattel.

Titles include hit TV franchises such as Hawaii Five-O, Next Top Model, CSI: Miami, Bob the Builder, and Vikings. Movie content is also covered in the new arrangements.

The Swedish firm has also licensed new TV series and movies from Africa-focused distributors such as iRoko, Trace and Agwhyte International, and music videos from the 960 Music Group, home to popular West African artists such as P-Square, 2Baba and Yemi Alade.

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, said: “We created Nuvu to help mobile operators in emerging markets to address a significant untapped market for video content. Africa has some of the highest mobile adoption rates globally and there is a high demand for quality content from consumers.”

The Nuvu service, announced last November, covers both the platform and licensing, and integrates with operators CRM and payment systems.

It enables operators to offer customers unlimited access, via both streaming and download, to 3,000 local and international titles across a variety of genres for a monthly fee.

Ericsson said the facility to distribute content to consumers during off-peak periods, when data costs are minimised, has helped to address “the cost challenge that has so far been an obstacle for VOD uptake in Africa”.

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