Proximus has introduced a range of new converged tariffs for residential and business customers, covering telephony, broadband and TV services.
Its new residential offer, called Tuttimus, offers unlimited home internet access along with free usage of certain apps.
As it stands, customers get to choose one from six: Facebook, Instagram, Twitter, Pokémon Go, Snapchat and WhatsApp.
Tuttimus also allows individual family members to get their own share of mobile data.
Customers can select the total allowance, from 2GB, 5GB and 10GB packages, and divide it as required.
The Belgium-based operator is bundling in unlimited television on all screens as well, including three months of Netflix access, a monthly blockbuster movie and their choice of TV bundle, from sports, kids, entertainment or adult content.
It has also bundled in unlimited calls to family fixed and mobile numbers, and free national and international calls during off-peak hours and the weekend.
To help then design the new offering, Proximus said it had polled 1,000 people to find out “what they truly want in this digital age”.
Its parallel business bundle, called Bizz All-in, provides customers with unlimited fixed and mobile calls, a large fixed/mobile data allowance, with unlimited use of an app of their choice, and digital television on all screens.
Proximus is also offering its Bizz Office Switch and Call Connect services as options, so customers can choose to take their fixed line mobile, and manage their fixed and mobile accounts via a single app.
It is offering business customers 1TB of cloud storage, a second SIM with 3GB of data for tablets, round-the-clock support and same-day repairs.
Dominique Leroy, Chief Executive at Proximus, said: “Today’s launch of our new offer is a second milestone in the fulfilment of our brand promise.
“With our new offer we give our customers a total experience according to their own liking which allows them to call, surf, watch television and work without any worries, at home and on the move.”
Proximus saw sales slide three percent to €1,460 million in the three months to June, mainly down it its BICS wholesale arm, which shed 12.7 percent of revenue (€359 million) and 19.3 percent of EBITDA (€38 million).
Revenue from TV services jumped 7.6 percent in the period.
Meanwhile, KPN has said it has reached one million “fixed-mobile households” in the Netherlands.
It said gross churn was down to around five percent, largely on the back of higher loyalty among converged customers.