Telia has signed a deal with Netflix to show the US company’s content across the Nordics and Baltics.

The announcement coincides with the launch of the operator’s new 'Media Box', which debuted in Sweden last month.

Telia customers in Sweden and Finland will be the first to get access to Netflix, the Sweden-based company said.

Further countries are set to get access to Netflix’s services next year, according to a Telia statement.

Netflix continues to seek out operator partners, having signed deals with Vodafone in Turkey, T-Mobile in Poland and Liberty Global in the past month.

Johanna Berlinde, Head of Global TV & Media at Telia, said: “The partnership with Netflix gives the customers the possibility to easily select between our TV and streaming services and Netflix services.

“By launching Netflix, Telia enhances its position as the customers’ first choice when looking for easy to use TV and streaming services with the widest and most fresh entertainment selection available.”

The Media Box, Telia’s own set-top box produced by Arris, is five times faster than the current one, the operator said.

It comes with a Ruwido-made remote control that features Bluetooth Low Energy, enabling customers to change channel without pointing the device at the TV.

Berlinde said: “Our TV business is twofold. It’s about how you can experience TV and streamed content.

“And, it’s about delivering the right content. With this new Media Box we will ensure that our TV customers have a contemporary user experience.

“Great partnership collaboration has been a key component in the development of this new Media Box.”

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