Vodafone has launched a marketplace for business apps, with a focus on SMEs, in partnership with AppDirect.

Vodafone Digital Marketplace has already launched in Italy, with plans in place to launch in Germany, the UK and South Africa.

The UK-based operator did not provide a timeline for launches outside of Italy, where it said apps on offer included those for catalogue and content management, staff rotas and expenses organisation, and an exclusive app for hoteliers.

Vodafone Group Enterprise Product Director, Jeni Mundy said: “Bringing world class business apps to the demanding and critical SME sector is an important development for Vodafone and I believe that this new service will prove to be a flexible and agile way of introducing new capabilities alongside Vodafone’s services to these important customers.”

AppDirect will manage the underlying platform and provide its catalogue of existing apps from other vendors.

The US-based platform-as-a-service provider already works with Swisscom.

The two companies told European Communications last year than they had made 20 apps commercially available in Switzerland.

[Read more: Telcos take different approaches to the rise of enterprise apps]

AppDirect President and Co-CEO Daniel Saks said: “Partnering with Vodafone, one of the furthest reaching and largest service providers in the world, is an important step in realizing our mission to help businesses find, buy and manage the cloud services they need to thrive.

“We’re incredibly excited for the launch of the Digital Marketplace in Italy, and to continue working together with Vodafone to bring business-critical cloud services to companies around the globe.”

Vodafone does not provide detailed financial performance of its enterprise arm, but said that revenues from services to businesses grew 2.1 percent in the 12 months to March.
 
Read more

Telcos must do more in bid to provide cloud services to SMEs

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