‪The average Briton has 27 apps on their phone, according to a new survey, but only uses six of them on a daily basis.‬

The study by Publicis Media polled 2,000 people in UK.‬

It found that, on average, Brits download two apps a month, but one in five are deleted after just one use.‬

Twenty six percent of respondents said they had deleted an app on the same day they got it.‬

When asked why, the most common reasons given were that the app was not relevant, did not help the user or was no longer needed.‬

Over the course of their lives, the average UK adult will download 1,512 apps but just 29 percent of the population is willing to pay.‬

Social media (54 percent) and banking/finance (44 percent) are the most useful apps, according to women, while 45 percent of men chose sport apps.‬

Scott Curtis, who leads Publicis Media’s mobile team in the UK, said: “Apps have only been around for a relatively short time but they have absolutely transformed the way we live our lives.‬

“And, it’s staggering to think how many the average person will download in their lifetime. ‬

“However, our research has also highlighted that many don’t stand the test of time, with a quarter of apps deleted on the day of download.‬

“Any brand or company looking to develop an app must understand that launching it is only the beginning of the journey – apps must be engaging, useful and at all times relevant or face becoming quickly obsolete.”‬

More News

Iliad enters content game in France, finally launches Italian mobile business Iliad enters content game in France, finally launches Italian mobile business Iliad has acquired football rights in France and launched its opco in Italy as it looks to reboot after a disappointing set of financial results. More detail
Three UK appoints new CCO, CFO Three UK appoints new CCO, CFO The departure of Three UK's Chief Commercial Officer after just 18 months in the job has triggered a shake-up of the mobile operator's top team. More detail
TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk to sell enterprise customer base to Daisy as it registers full-year loss TalkTalk has agreed to sell 80,000 business customers to rival Daisy Group in a £175 million deal. More detail
A1 Telekom Austria Group rebrand reaches Bulgaria A1 Telekom Austria Group rebrand reaches Bulgaria Bulgaria is the third A1 Telekom Austria Group opco to get rebranded as the telco looks to market itself as a provider of "advanced" IT, IoT, cloud and content services. More detail
Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services puts IoT to use on saving ships’ fuel costs Orange Business Services has expanded its work with Dobroflot by developing a customised IoT solution for the Russian fishing company. More detail
    

 

European Communications is now
Mobile Europe and European Communications

  

From June 2018, European Communications magazine 
has merged with its sister title Mobile Europe, into 
Mobile Europe and European Communications.

No more new content is being published on this site - 

for the latest news and features, please go to:
www.mobileeurope.co.uk 

 

@eurocomms