Virgin Media has signed a new “long-term” deal for kids television content with entertainment company Turner, part of Time Warner.

The deal sees Virgin Media customers in the UK and Ireland get 30-day catch-up access to Turner content, including Cartoon Network, Boomerang, Cartoonito, TCM and CNN International.

Customers also get access to a number of box-set programmes aimed at kids, including programmes such as Ben 10, Scooby Doo, Mr Bean, The Tom and Jerry Show and Fireman Sam.

Customers in Ireland will also bow get HD content from Cartoon Network.

Virgin Media said the deal will also see Turner guarantee “new rights to support Virgin Media’s future product launches”.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “We are committed to giving our customers the very best TV to watch, when and how they want, and it’s fantastic to work with partners who think in the same way.”

Ian McDonough, Senior Vice President and Managing Director for Northern Europe at Turner, added: “We look forward to working closely with Virgin Media to deliver entertaining channels and on-demand content that captures the growing appetite of our audiences for many years to come.”

Bouchier told European Communications in September that Virgin Media is also putting focus on “classic pay TV territory”, and programming with an “edgier theme” and “more immersive content.”

Click here to watch videos from European Communications' recent OTT/Digital Content seminar.

Last week, Virgin Media announced plans to zero-rate WhatsApp and Facebook on its new 4G network in the UK.

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